Champagne Louis Roederer
The Choreography
Goyard
Trunks, luggage and leather goods
A unique digital showcase that elegantly reflects the soul of the Maison’s retail counters, where tradition and modernity meet.
Context
Goyard, a true hidden gem of luxury, remains loyal to its exclusive nature by distributing its products solely through its own retail counters in France and internationally. Widely admired on social media for its distinctive style, the Maison expands its universe into the digital realm with a new website. The goal is to offer connoisseurs and aficionados of the brand the opportunity to discover or rediscover its iconic products through a unique digital experience.
Problem statement
How can the website of a brand as iconic as Goyard be reinvented while honoring its heritage and unique style, in order to create a digital experience that reflects its exclusivity and historic craftsmanship?
Our Idea
Faithfully translating the Goyard universe online means going beyond a simple digital catalog. It requires a digital experience designed to reflect the artisanal craftsmanship and exclusivity that define the Maison Goyard, while offering clients a unique immersion into a world of elegance and refinement.
Website demo
Production
The new website is built around three core principles: product elevation, personalization, and accessibility. Each item is showcased with meticulous attention to detail, reflecting the Maison’s heritage and modernity. Personalization plays a central role, allowing each client to create a unique piece with their own initials or preferred colors. Finally, accessibility has been carefully considered to ensure smooth, intuitive navigation, allowing all users to enjoy a seamless and tailored online experience.
Contents
To ensure a rich and immersive browsing experience, we produced all the product photography. The items are also showcased with both human and animal models through filmed styling guides, bringing each piece to life in an elegant and engaging way.
Links
More projects
Goyard
Colorful surprises
