Champagne Louis Roederer
The Choreography
Pierre Frey
Craftsmanship & Modernity
Pierre Frey reinvents itself with a new design and a showcase website that highlight the richness and diversity of its offerings.
Context
As a leading French player in the home textile industry, Pierre Frey is, above all, a family story and a passion for interior design passed down through three generations. While honoring its heritage, the brand remains firmly focused on the future, developing a wide range of collections and product categories, making it essential to clarify its offerings. This approach has been accompanied by a more distinctive visual identity, affirming its unique positioning and strengthening the coherence of all its brands.
Problem statement
How can Pierre Frey's website be transformed from a simple showcase into a commerce-oriented, modern site with a strong identity and distinctive character?
Our Idea
Highlight the richness of the collections, simplify navigation to reflect the diversity of products, and strengthen the visual identity through a cohesive and modern presentation, in line with its influence in the world of interior design.
Creations
Reinvent Pierre Frey’s website by leveraging user experience workshops to enhance site navigation, streamline exploration of collections, and position the brand as both heritage-driven and distinctly contemporary in the world of interior design.
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Domaines Ott*
Savor the colors of time
