Champagne Louis Roederer
The Choreography
Domaines Ott*
In Provence
Domaines Ott* craft exceptional rosés, recognized as the finest in the world, while establishing themselves as producers of the greatest wines in Provence.
Context
Jean-François Ott, heir to a centuries-old savoir-faire passed down through four generations, passionately and faithfully continues the art of winemaking in Provence. Deeply respectful of nature, he produces exceptional wines from three prestigious estates: Château de Selle, Clos Mireille, and Château Romassan. These unique terroirs are expressed through two outstanding appellations: Côtes de Provence and Bandol. Recognized among the greatest names in Provençal winemaking, Domaines Ott* enjoy international acclaim. Since 2004, they have been part of the prestigious family-owned Louis Roederer group.
Problem statement
How can the new signature of Domaines Ott*, “Tasting the colors of time,” be brought to life on Instagram, while showcasing its wines as iconic symbols of Provençal winemaking?
Our Idea
Illustrating the notion of time across our social media conversations: the time of craftsmanship, the time of enjoyment, the time to live in Provence… A new relationship with luxury and time that expresses the singularity of Domaines Ott* through their process of crafting exceptional Provençal wines across their three estates.
Production
These communications take shape through a series of authentic visuals captured by Stan Desjeux across the three iconic estates of Domaines Ott* throughout the seasons. Each photograph and video, conceived as an ode to time, reveals the unique nuances and beauty of each season, along with the subtlety and character of the wines.
Contents
These contents are shared on Instagram as part of an annual storytelling initiative. They are accompanied by animated stories that immerse fine wine enthusiasts in the vibrant world of the vineyards. In doing so, we engage and inspire today’s connoisseurs while captivating the wine lovers of tomorrow, offering them a glimpse into the world of Domaines Ott\* in the heart of Provence.
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Goyard
Colorful surprises
