Champagne Louis Roederer
The Choreography
Hennessy
Atelier My Carafe
Maison Hennessy unveils a new experience in Cognac, showcasing the art of personalization in its workshops, where each cognac carafe becomes a one-of-a-kind masterpiece.
Context
Maison Hennessy creates the exceptional by offering its privileged clients a truly unique experience. Located in the heart of Cognac’s historic center, the Rare Editions workshop opens its doors to expert artisans who dedicate their craftsmanship to preparing exceptional, personalized carafes throughout the year. This ancestral art of carafe adornment has been honored with the prestigious “Living Heritage Company” label, awarded by the French Ministry of the Economy in recognition of the Maison’s excellence and innovation.
Problem statement
How can the Rare Editions workshop at Hennessy be brought to life through imagery, highlighting the authenticity of the Maison’s artisanal craftsmanship for its clients?
Our Idea
Showcase in a series of images the unique artisanal crafts such as leather stitching, calligraphy, and the creation of the Maison’s bespoke alphabet—a true tribute to the tradition of fine writing.
Production
A series of visuals captured by Stan Desjeux at the heart of the Rare Editions workshop at Hennessy, highlighting the precise and emblematic gestures of the artisans. Each image reveals the Maison’s unique craftsmanship in a warm and intimate atmosphere, where the Paradis carafe—the Maison’s most precious cognac and true centerpiece—takes center stage, elevated by the talent of those who shape it.
Mediums
Published on Hennessy’s website, these authentic visual compositions highlight exceptional craftsmanship. On social media, Reels videos capture the precision of each gesture, enhanced with subtle animated calligraphy around the carafe. These elegant animations bring a modern touch to the Maison’s timeless heritage, while strengthening its visual identity on Instagram—where tradition and innovation meet.
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