Domaines Ott*
Savor the colors of time
Champagne Louis Roederer
The Choreography
Roederer, a true choreographer of nature, invites us to a poetic dance.
Context
The Champagne House Louis Roederer, a symbol of excellence and tradition, is committed to revealing the harmony between man and nature. In each bottle, their deep respect for the terroir, their devotion to the time required to create an exceptional elixir, and their passion for preserving natural magic are magnified.
Problem statement
How to capture the subtlety of their creation process, where meticulous attention to detail, patience, and respect for nature are fundamental elements? How to convey this intimate connection between man and the earth while capturing the very essence of the gestures that bring each bottle of champagne to life?
Our idea
Design a choreographic film celebrating the magic of nature, setting to music the expert gestures involved in crafting Louis Roederer Champagne. Human intervention and time work together to shape an authentic masterpiece, grounded in harmony, patience, and thoughtful reflection.
The movie
Production
This film, directed by Guilhem Machenaud, reveals the beauty of the expert gestures of Maison Louis Roederer: pruning, lifting, harvesting, plowing, pressing, turning, observing. It also highlights the men and women behind Louis Roederer wines. The voices accompanying and pacing the film come from testimonials by Frédéric Rouzaud (President, CEO), Jean-Baptiste Lécaillon (Cellar Master), Johann Merle (Vineyard Manager), and Laura Billot (Cercle Manager). The film is distributed digitally and also appears as short video clips on the Maison's social media platforms.
Activation
On the occasion of its launch, we are creating a unique item inviting Louis Roederer clients to discover the film: a 'Movie Card.' Equipped with an invisible NFC chip, this object allows viewers to watch the short film in an innovative way, simply by bringing their smartphone close. This card is offered to friends of the Maison during their visits to the cellars in Reims or at events organized by the brand.
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