Champagne Louis Roederer
The Choreography
Domaines Ott*
Savor the colors of time
A colorful, organic, and sensory journey that illustrates the unique relationship of Domaines Ott* with time.
Context
Christian and Jean-François Ott passionately and diligently uphold the unique expertise of four generations of artisan winemakers, with deep respect for nature. They continue to craft exceptional Provence wines from three distinct estates: Château de Selle, Clos Mireille, and Château Romassan. These three terroirs produce wines under two appellations, Côtes de Provence and Bandol. Domaines Ott* is among the prominent figures of Provence, and its wines are renowned worldwide. Since 2004, Domaines Ott* has been part of the Louis Roederer family group.
Problem
How can we embody the new communication platform of Domaines Ott* "Taste the Colors of Time" and reaffirm their status as an irresistible and iconic figure in Provence wines?
Our Idea
Create the first brand film for Domaines Ott* centered around the brand platform "Taste the Colors of Time," highlighting their unique qualities and sharing their distinct vision to captivate today's and tomorrow's wine consumers. Domaines Ott* presents wines that act as filters of time, similar to love potions, revealing the colors, vibrations, and joy of time.
The movie
Creations
To illustrate the relationship with time and the colors of Provence, the film is composed of a series of "vignettes" that invite us to explore the unique and intimate connection between the creation of Domaines Ott* wines, time, and their Provençal lands. It is in this nature of contrasting hues that the same passion is renewed daily. This passion is reflected in their rosé, white, and red wines, which accurately embody the Provençal spirit and its lifestyle.
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