Champagne Louis Roederer
The Choreography
Goyard
Colorful surprises
A tailor-made brand content where each Maison Goyard item is an opportunity to create a unique visual universe.
Context
Maison Goyard, a true hidden gem of luxury, stands out through the rarity and exclusivity of its pieces, available only in its boutiques in France and abroad. While highly coveted on social media, the brand remains faithful to its heritage, continuing its story through a distinctive and unconventional universe. Its communications reflect both tradition and innovation, while reinforcing the aura of exclusivity and mystery surrounding its high-quality items, crafted with unique artisanal expertise.
Problem statement
How can we create a distinctive and compelling visual universe that remains true to the identity of Maison Goyard, while enriching its social media presence and reflecting the essence of a modern, exclusive, and authentic form of luxury—one that invites connoisseurs of the Maison to discover its creations?
Our Idea
Imagining authentic and unexpected universes to elevate the iconic items and collections of the Maison, thereby reflecting the unique identity and timeless elegance of its products.
Production
A series of original photo and video content designed to elevate the Maison’s iconic products and re-editions. Each series is conceived as a miniature universe of curiosities, simultaneously echoing the product’s history while showcasing it in a spectacular way. Bold and colorful approaches created in collaboration with the Twenty Fauve studio highlight the distinctive Goyard style, making the Maison truly one of a kind. These pieces are crafted to live on the brand’s key social media platforms, from Instagram Reels and Stories to WeChat articles. They also enrich the editorial sections of the Goyard website.
Mediums
These carefully crafted contents, designed to reflect the Maison’s unique DNA, are then distributed across several strategic platforms. On Instagram, we highlight iconic products and new arrivals through captivating visuals that engage our community in an aesthetic and authentic way. Our newsletters serve as a privileged touchpoint with loyal clients, offering them early access to new collections, events, and exclusive collaborations from the Maison.
More recently, we have also expanded to the WeChat platform, an essential communication channel for reaching the rapidly growing Asian market. This new medium allows us to engage in direct and personalized dialogue with a sophisticated and discerning clientele, while strengthening our international presence.
More recently, we have also expanded to the WeChat platform, an essential communication channel for reaching the rapidly growing Asian market. This new medium allows us to engage in direct and personalized dialogue with a sophisticated and discerning clientele, while strengthening our international presence.
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More projects
Goyard
Trunks, luggage and leather goods
